I recently had the opportunity to work with Alex at Cleveland Taxi Limo Services. He had an older website that was in need of a re-design with added functionality. The challenge was doing a refresh on a live site without losing any of his built in SEO. Cleveland Taxi Limo ranked very well across the search engines for a number of keywords. We were not able to build a site from the ground up and then point name servers, this would have to far an impact on SEO. We also wanted to see a test site though, while leaving his website up on the web without taking it down. The solution was to build a test site on a different server, and then once approved, copy and paste as much as possible.
We ran into several issues in the process. The first them in WordPress had left behind some extra CSS files, even though we completely deleted everything (or so we thought). This had an impact on the new site, where some of the changes (colors, fonts, etc) were not displaying correctly. After a deep file clean, we were able to remove the extra CSS file. After this cleaning, the new site displayed correctly and looked great!
If you are in need of a new website but are concerned with losing valuable SEO, Contact Us to set up a phone consultation and let Web Works work for you!